volunteerplaintalk

Tag: volunteer program objectives

  • Removing the Headache from Corporate Volunteering

    Photo by Pixabay on Pexels.com

    We’ve all had that splitting headache. You know, the one that occurs when a
    corporate leader calls and wants to do a team building activity for a group of employees. Oh, and it has to be this Saturday. There are 15 people signed up, but the leader doesn’t really know how many will actually show. And she picked your organization from a list; the employees really don’t know what your mission is or what you do, exactly.

    Now, let’s add in something we seldom talk about: No one in your organization feels like they have to give up their Saturday because well, the word “volunteering” follows the word, “corporate,” so the
    responsibility falls on you, the volunteer manager. It’s your job. No one
    thinks beyond just placating the group for an afternoon. They don’t think about the potential partnership with a corporation that follows a volunteer activity. They don’t consider the donations that might pour in when a corporate group sees firsthand the good work being done. Nope, it’s “just” a one and done volunteer afternoon. Move along, nothing to see here.

    Corporate volunteering is becoming a “thing.” From the Starbucks
    initiative to the millennial generation wanting more involved companies, we are seeing an increase in participation by employee groups. This added volunteer role requires more time and skills from already stretched thin volunteer managers, especially when the volunteer manager is left to manufacture activities without organizational buy-in. What a short-sighted view of corporate volunteering.   

    Sure, volunteer managers can refuse groups but we all know that refusing is unrealistic. Why? Because senior management perceives our jobs as spending time and energy with anyone and everyone who even breathes the word, “volunteering.” To refuse is to be seen as inadequate, or negative
    which is worse than, well, just about anything in the non-profit world. Also,
    because positive volunteer managers never question the wisdom of old methods or suggest that there might be more efficient ways to engage volunteers. Positive volunteer managers don’t point out that volunteer programs affect every aspect of an organization, including community standing, resources, donations, staff satisfaction and marketing. Because being viewed as “positive” often boils down to accepting old ways without question.

    Are we stuck? Do we have to give up our Saturdays for headache inducing
    chaos with little to no return on our time and efforts? Or do we have to refuse to take corporate groups in order to save our sanity? Actually, there is a better way.

    I used to run around desperately trying to find a somewhat meaningful
    experience for corporate groups. It was exhausting. Then I realized how much time I was spending on activities that weren’t in my control. I couldn’t
    control what happened in our gardens. I couldn’t make changes to our programs, so I was stuck with very limited ways to engage corporate partners.

    Corporate volunteering is like having a group of strangers drop in on you at
    your apartment one afternoon, saying, “We need a buffet dinner and we want to be entertained.” You’re not set up for groups in your apartment, and you have no real control over your apartment building’s clubhouse, pool or game room.
    You have to run around, seeking permission to use facilities and even with
    permission, there’s no one to help you buy the food or cook or entertain. If
    the facilities are being used, you have to squeeze the group of strangers into
    your cramped living room while you rifle through your worn-out board games and try to rustle up a meal from your sparse refrigerator.

    As it exists now, corporate volunteering is trying to create a meaningful
    partnership with no time, no additional help and no control. And even if you’ve managed to pull off an exhausting afternoon, running around, trying to condense your mission into sound bites, making sure the members are not idle too long, you go home completely spent because you know there can be so much more.

    Our volunteer programs are like an apartment within the organizational
    building. We may be invited into other department’s apartments at times, but we are not allowed any control within those apartments. The lack of organizational involvement and limited availability for corporate groups make corporate volunteering so frustrating. Honestly, corporate volunteering is just one example of a much larger challenge: Volunteer manager control over volunteer programs and the integration of volunteer programs into organizational planning.

    Volunteer managers must be free to spend the bulk of their time on engaging key volunteers, advancing the volunteer program and positioning volunteer services to attract and sustain modern volunteers. Corporate volunteering has its place in a volunteer program only when the volunteer manager controls the strategic plan that benefits everyone.  

    The time to think about corporate volunteering is now, when no group has
    approached you. That’s when you can clearly plan for a corporate volunteering program that will keep headaches from happening. The critical part of a corporate volunteering plan is to first determine who, what, when, where and why. The 5 “W’s” will lay a groundwork the will help stop the soul-sucking corporate volunteering days from occurring. (and we all know there is plenty in volunteer management that suck our souls dry without adding in another crushing duty)

    Next time: What does a corporate volunteering program strategic plan look
    like and how do we determine the 5 “W’s?”

    -Meridian

     

  • Do Volunteer Managers Implement or Manage Volunteer Programs?

    Do Volunteer Managers Manage or Implement Volunteer Programs

    “I am a volunteer program manager,” I’ve said countless times to confused faces at networking events.

    “Oh, that’s nice,” The person who just asked me what I do for a living would mutter and then turn to find someone who has a job that is understandable and doesn’t take a lot of martini sipping time to comprehend.

    What does the job title “volunteer manager” mean, anyway? What do I manage? Is it people as in, you know, get people to do things? Or is it work, like filling the tasks that need to be done? What exactly am I in charge of?

    There is a huge difference between managing a program and implementing a program. This is just semantics, I know, but in semantics we find perception, so please, just stick with me a moment, ok?

    Most volunteer managers implement their volunteer programs. The word implement means “carry out” which implies the volunteer manager fulfills the directives from non-profit boards and senior administration who determine how volunteers can be helpful.

    This creates a contradiction: Although most volunteer managers are encouraged to think in strategic ways, they are primarily expected to fulfill requests from key staff or departments which leaves little time for vision or innovative engagement. And strategic innovation is the basis for leading a program to full potential.

    Let’s examine how volunteer management normally fits under organizational missions. Words such as “enhance,” “expand programs,” “enrich experiences,” and “enable increased staff output” define the volunteers’ participation. But vague idealism is like telling your child to “just go out and be good.” Should they wear clean underwear or be polite to the next door neighbor or stop trading their lunch for six candy bars? What is being good?

    Non-specific phrases are so broad they become meaningless. And meaningless phrases lead to implementing a volunteer program versus managing it.

    Being governed by broad phrases creates this gigantic task soup. Anything and everything can be thrown in, including the kitchen sink (think “hey, we have less staff now, let’s get the volunteers to run errands.”). But does this soup actually taste good? Is it a defined recipe for success or is it a chaotic mess?

    This is why we, volunteer managers need to step in and take some control. We can’t (and hopefully don’t want to) alter the mission, so how can we get away from broad concepts and control implementing managing the volunteer portion? The answer is actually found by breaking the mission down into its subordinate parts: Goals and Objectives. The break down looks something like this:

    Mission statements are lofty and broad. For example, “To eliminate human suffering due to unsanitary conditions.”

    Goals are what we are aiming to achieve. For example, “To reduce the number of people who have no clean water.”

    Objectives are the steps to realizing goals. For example, “To raise funds to purchase 100 installed water filters by end of year.”

    As we break our missions down into tangible goals, we can then begin to craft concrete objectives that we have control over. Setting goals with organizational administration will give you the flexibility to create the objective steps that will fulfill those goals.

    Invite senior administration and/or your board to meet with you in a planning session. Ask for specific volunteer department goals for the year. For example, if, under your mission statement your volunteers “enrich clients’ lives,” ask for a defined goal to achieve that lofty ideal by defining what that will look like.

    Let’s say that by end of planning session, the goal becomes, “by end of year, 20 clients will experience less stress through volunteer involvement.” Bingo! That’s a measurable outcome that you can own and control through your creative objectives.

    And, by owning the objectives, we control the volunteer actions that accomplish the objectives that meet the goals that support the mission.

    Next time: Goals, Objectives, Actions in a yummy whole-grain wrap called Strategies.

    -Meridian