As volunteer engagement professionals, we scratch our heads and ask ourselves, “how do we harness the enthusiasm we find when disasters strike and how do we keep the volunteer mojo going?” Right there is the problem:
Think about a potential volunteer’s questions when navigating your site. “Who is the first person I will meet? Who will train me, direct me, encourage me, coach me, teach me what I need to know to succeed? Who will be there for me when I have an issue?”
Nothing is more infectious than an inspiring vision that has movement. It gives volunteers an identity. It means that they won’t have to mimic volunteer past to make their unique mark.
Picture a student, late at night, phone in hand, swiping through ads that will fulfill their desire to be a change maker. Or a senior, recently widowed, searching in the still morning for something that will add meaning to a bruised soul
Everywhere you see Volunteer Recruitment Ads that begin with “Energetic Volunteer Wanted.” Or “Caring volunteer.” Or even “Friendly volunteer.” Maybe …
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