How do you evolve your volunteer program for the volunteers of tomorrow whilst meeting the needs of your volunteers today? Sam Clift, Volunteer Resource Manager at London Transport Museum talks through achieving senior management buy-in, involving volunteers in strategy planning, getting volunteers on board with organisational change and using technology and volunteer support to make volunteering more accessible and inclusive. Sam can be contacted at sam.clift@ltmuseum.co.uk or alternatively at his LinkedIn page: http://linkedin.com/in/sam-clift-0363a821 Tips I learned from Sam: Court senior manager buy-in by chiming with their priorities. Keep volunteer value continuously in view. Technology can be embraced by volunteers. One change can create looking at other ways to change and grow. Use incentives to make changes more palatable. Involve volunteers in strategic roles. Be honest about limitations. Elevate volunteers to mentor roles. Find new ways to embrace inclusion. Meet challenges head-on.
Thank you to Sam for his hard work and insights and for sharing his program with us. And here’s to an exciting new year.
Volunteer managers: We are a sick bunch, aren’t we? We cry during the movie “Ghostbusters” because we feel bad for the ghosts. We stop and get out of our car to shooo a squirrel across the street even though he looks at us like, “hey, I’m walking here, crazy human.” We smile through pain and wonder how we can be better. Sigh. But no, I’m not suggesting using toilet paper to hastily scribble a “things to do list” with that pen tucked behind your ear while you’re..well you get the idea.
Jeez Louise, what extra work can help then, if I don’t mean staying late and spot checking those packets the new volunteer, Kira put together, because, frankly you don’t trust that she did them perfectly and mainly because you’re so tired of hearing that little huff sound from the events planner when she speaks of volunteers?
Burnout can occur when we feel like we’re not in control. Requests are pouring in from all departments. Volunteers need additional training. Recruitment has been spotty lately. There’s that volunteer that “needs a good talking to,” according to the director of operations. It’s overwhelming.
Some things we can ignore or put on the back burner, but they don’t go away, not completely. No, they are still there. That stuff rattles around in our heads along with things like forgetting to give back the dollar a staff member hastily gave you the day when the snack machine ate your money and you started pounding the life out of it.
So why take on more? The key here is to infuse yourself with an emotion other than the one that is crushing your spirit. The key is to be in control of something, something that lifts you up, that sparks your creativity, that gives you satisfaction. Something you own.
I’m convinced that one of the main reasons I stayed in this profession so long was the freedom to create something (and honestly, nobody gave me that freedom, I just took it). For me, volunteer management sometimes felt like trudging down a long, dark alleyway that eventually opened up onto a fertile plot of ground. I could see the fruits of possibilities taking root there: The trees, the flowers, and heck, sometimes the giant fountain of playful dolphins spurting water in all colors (if I had a really ambitious project in mind).
Creating a project that reflects your creativity, your passion, your idea of wonder injects hope into your veins. Just go to Disney World with a small child and look into their face. Magic does exist. We just need to find it in something we can call our own. We need to find it when we’re frustrated we can’t place highly skilled volunteers because there’s no pre-designed role for them. We need to find it when we see the possibilities our volunteers can offer our clients to make their lives better. We need to find it when our volunteers want to do more. We need to find it when the daily grind wears us down.
I recall the rush of emotions at the implementation of new projects. I felt terror, anxiety and doubt. But more than anything, I was exhilarated. And that exhilaration allowed me to view all my other duties in a different light. The mundane or challenging duties lost their power to crush me. And in my new mindset, I was able to find creative solutions to challenges that previously wore me down.
Successful projects you’ve created give you a new perspective, one in which you are a capable leader. Instead of waiting for some miracle day when everyone recognizes all your hard work, take it upon yourself to show how capable you are. How innovative you are. How committed and talented you are. Don’t wait for overwhelmed staff to give you this boost. Give it to yourself.
Because feeling like we’re not in control leads to burnout. All those mundane duties rattling around in our heads drag us down. But you know what else drags us down? Knowing, and I mean really knowing that a project, or a new way of engaging volunteers would work wondrously and then not doing anything about it. That’s the most soul crushing of all.
Sometimes, (not always-I’ve had a few projects fall flatbut I learned from them and started another, better one) a new project, one you own with your passionate heart and creative soul can help put that wonderment back into your life.
It’s ironic. More work = less burnout? Our best hope for encouragement = us?
Yeah, we may be a sick bunch. Wired a little differently. We lift up everyone else. Let’s lift up ourselves. Let’s take control.
“So, you’re a volunteer manager; what do you do, exactly?” We’ve all been asked the question and then that moment follows when we pause and mutter, “ummmmm,” because we really can’t explain volunteer engagement and impact in a few short sentences. Could we explain it in a paragraph or two? A book? An encyclopedia? Probably not, at least not in-depth. So, where does that leave us? Always shrugging our shoulders and feeling misunderstood because no one gets volunteer engagement the way we do?
Maybe we’re approaching this explaining challenge with too many expectations. Maybe we should look at it differently. Instead of an all or nothing approach, i.e. “you get it or you don”t,” why don’t we aim for something more attainable like an appreciation of volunteer engagement and impact. Maybe before we introduce folks to a college course on volunteer management, we should help them appreciate it first.
Think of all the things we appreciate but maybe don’t fully comprehend or understand, such as,
Our vehicles: Sure, we basically get how cars and trucks and SUV’s work, but do we truly understand electric motors versus combustion engines (and what is the four stroke process again)?
A good bottle of wine: Ok, we can pretend all we want, but do we really know what a hint of oakey or buttery (or waxy for all I know-yes I buy wine in the box) means?
Our animal friends: Do we really know why our dog won’t play with the green Frisbee but loves the yellow one or why our cat loudly meows down the hallway at night (jeesh, that can be unsettling) at unseen forces?
No, we pretty much appreciate things without having to know all and everything about them. We can do the same with volunteer management because what do the three examples above have in common? We appreciate transportation and fine wine and animals because they enhance our lives. Vehicles transport us around, open the world to us. Wine gives us pleasure. Animal friends provide us with companionship, entertainment, love etc.
In short, we appreciate the things we deem beneficial. So, the five words to untangle volunteer management from not being understandable to at least being appreciated are: “What’s in it for me?”
The more we show people how they benefit from volunteer involvement, the more appreciation they will have for volunteering, volunteers and the people who make it all happen (that’s us in case you weren’t sure). That’s why I believe we must add volunteer impact into our volunteer engagement conversations because impact holds the key to showing benefits. Instead of continually trying to “educate” others on the complexities of engaging volunteers, let’s show them the “what’s in it for me” volunteer impact first.
Volunteer impact is the concrete result of a volunteer’s time, talents and efforts. And since we, volunteer managers see all the positive results, we can translate these results into impact.
For example, traditional volunteer reporting says to the manager of fundraising, “our volunteer Jenny spent 26 hours last month helping make phone calls and putting together donation packets.” Then we normally add, “we need to keep Jenny engaged so that she continues to do this job.”
But by emphasizing volunteer impact, we point to the benefit of having Jenny volunteer by saying, “because our volunteer Jenny came in regularly last month to make phone calls and put together packets, the fundraising staff was able to spend 26 more hours on cultivating key donors. Last month they brought in 2 new large donations by donors who are now pledging to give regularly.”
Volunteer impact shows a direct correlation between a volunteer’s efforts and beneficial results. A volunteer impact equation looks something like this:
The key here is the addition of outcomes that dive deep into meeting mission goals and objectives.
Instead of skimming the surface by equating hours with money saved or time spent, volunteer impact directly connects a volunteer’s time to the goals of organizational missions. For example:
volunteers create valuable time for staff to accomplish critical work (because volunteer Sheri spent 6 hours this week training event volunteers, our event staff was able to spend 6 more hours preparing for the annual fundraiser, thus assuring a smooth event. The positive comments from attendees include, “such a wonderful event, the volunteer ushers provided us with so much information on the organization. We are impressed.”)
volunteers spend unhampered time working with clients, thus aiding staff in creating an atmosphere in which clinical staff can better do their jobs (because volunteer Juan spent 8 hours last month sitting with our client, Emanuel, clinical staff was able to spend 8 uninterrupted hours with Emanuel’s children, thus equipping the family with the coping tools they need to navigate their situation)
volunteers are “eyes and ears” for busy staff and can alert staff to potential problems, thus reducing valuable staff time spent in fixing problems and free them up to meet objectives (our volunteer Nan, during her docent shift was alerted to a hazard outside an exhibit and due to her quick reporting, saved us from a potential accident with legal implications. This gave staff the ability to quickly rectify the situation in keeping with our objective of providing a safe environment for learning and return to their crucial duties)
Using a volunteer impact equation means going beyond volunteer hours. The equation deep dives and reveals the impact of time donated and is the key to appreciating volunteers. It’s a fundamental shift. Instead of appreciating volunteers for the giving of their time, we are appreciating volunteers for the beneficial impact their volunteer hours have on our missions.
It is up to us to restructure our reporting and connect our volunteers’ time with mission impact. In the examples above, what is the impact?
Jenny’s time resulted in the cultivation of 2 new donors (mission goal: increased donations to continue the work)
Sheri’s time resulted in (documented by comments) a well run event and increased awareness (department objective: well-run event to increase awareness)
Juan’s time resulted in a family’s increased ability to cope (mission goal: equip families with the tools needed to cope)
Nan’s time resulted in a potential accident and lawsuit thwarted (organizational objective: provide a safe environment for learning)
Reporting impact requires a strong connection with staff and departments utilizing volunteer services so that we are privy to goals, objectives and direction. This is actually a good thing, for the more we connect with staff within our organizations, the more we receive helpful feedback, input and suggestions for volunteer involvement. From these connections, we can structure volunteer roles for maximum support. And, when it comes time to report on volunteer hours, we can then show the direct correlation between a volunteer’s time and the attaining of mission goals.
Existing in silos no longer serves us or our volunteers. As leaders, we can demonstrate the way for our organizations to grow is through partnerships between departments. Based on showing how our volunteers meet and exceed objectives and goals, we can then advocate for more volunteer involvement and for better organization wide engagement of our volunteers.
If we work towards an appreciation of volunteerism by answering five simple words, “What’s in it for me,” then, we just might begin to hear 5 other words, “We need to engage volunteers.”
Do you whip out a clever persuasion technique every time you want someone to acknowledge that volunteers don’t sit around by their phones waiting for us to call? Do you have that “special phrase” that always sways people’s opinions like “hey, volunteers don’t grow on trees, you know!”
Being a research junkie, I’ve tried a bunch of persuasion techniques when attempting to explain the complexities of volunteer engagement and impact. I’m not so sure they really work, though.
Some of the persuasion techniques I’ve tried are:
Wear the Power Suit of Authority: My power suit is like a suit of armor and must have been designed by someone who truly hates the human form. It’s uncomfortable, stiff and I sweat profusely in it, so when it came time to stand up at the annual soiree and recount all the glorious volunteer accomplishments, I dropped my notes while walking up to the stage and I tried to bend over to pick them up but the iron power suit wouldn’t budge so I kicked the notes over to the podium, but in the glare of the lights, sweat dripped into my eyes and I couldn’t see the statistics scattered about the floor so I just kinda laughed nervously into the microphone and “winged it” by announcing, “I don’t want to bore you with dry numbers. No, no one wants to hear that our volunteers gave a butt-load of hours last year. And I do mean butt-load! Instead, I want you to channel your inner activist and raise your fists in solidarity of the power of volunteering!” I tried to raise my fist in the air, but the rigid suit sleeve gripped my elbow like a boa constrictor so I ended up doing a weird fist salute which confused the heck out of everyone and they pretty much ended up elbowing each other in the face. Sadly, I got banned from presenting the following year.
Mimic the people you want to persuade: You definitely should use the terms and verbiage that senior management uses when they speak of goals and objectives, but for the love of all that is sacred, don’t mimic a senior manager’s accent or facial ticks or odd mannerisms, because that’s going way too far and you’ll get in trouble. Trust me on this.
Crying: Ok, to be honest, this just happened. This is not a recognized persuasion technique and actually thwarts your attempt to persuade others so maybe just try not to get really upset when people are ignoring you and chatting with each other while you are telling a poignant volunteer story about a cosmic connection that made a huge difference in a client’s life. Yeah, wiping your nose with your sleeve and bursting into tears does make folks notice you, but not in a good way. Oh, and FYI-it will most likely get you a session with one of the counselors.
Enlist Social Influencers: Getting a celebrity to endorse volunteering sounds so wonderfully effective, right? Yep, until that celebrity starts tweeting after a wild night, “Hey, guys, I #LOVEVOLUNTEERING for cash, so send lots to me, LOL! whoooooo!”
Make Volunteers Likeable: Doing a volunteer car wash where volunteers wash staff vehicles can actually do the opposite of making staff appreciate volunteers more. Hard to believe, right? I know because in the budget for the following year, volunteers were penciled in as extra custodial staff and our maintenance man blamed me for his hours being cut.
Use Sensory Imaging: So, misting lavender scented aromatherapy oil around the meeting room while reciting volunteer stats and then asking all the volunteers to wear lavender sprigs does not necessarily make staff remember that volunteers donated 230 hours last month and pretty much got me in trouble because production went down due to the “overuse of relaxing scented influences.”
Make Them Feel Scarcityor Risk Aversion: Uh huh, so maybe standing in front of the building and shouting at incoming staff, “If we don’t appreciate our volunteers more, they will leave! All of them! I’m not kidding!” just might not be the best way to convince someone. But I did get 3 unpaid days off to “go home and think about my actions.”
Compliment Them: Passing out heart shaped notes from grateful volunteers in a staff meeting might normally be effective, but once you stand up and say, “Our volunteers think you guys are the best staff ever, no really, they say that all the other organizations in our town have lousy, rotten staff who don’t love them the way you guys do,” might be going too far. Especially when you are on a roll and excitedly add, “oh, and yeah, you know the soup kitchen on main street? They’re the worst!” Because the CEO of the soup kitchen might turn out to be best friends with your CEO and well, let’s just say going through a “sensitivity training regiment” is pretty embarrassing.
So, how should we persuade others to appreciate volunteer management the way we do? I think I’ve read every book out there on the art of persuasion, including the best selling “Make People Hear You by Shouting Louder Than Everyone Else,” and in all the great advice, I may have found a different take on changing perceptions about volunteers, volunteering and volunteer management. And the funny thing is, it all boils down to 5 words.
Next time: The 5 words that just might hold a key to explainingdescribingillustratingdefining untangling volunteer management (yeah, I know, I’m setting up this big reveal thing and then it’ll be lame and disappointing and well, failure is nothing to be ashamed of–or so they tell me).
Do you ever dream you’re playing a game of chess and your volunteers are (wait, you were going to say the pawns, weren’t you-I see where you’re going with this) the pieces? You murmur, “still think our volunteers are sweet,” as you dream you’re capturing the king with your mighty diverse volunteers.
Maybe some volunteers are the knights and others are the bishops and the office volunteers are the rooks. Do you ever lie awake at night and plot your next move? I’m guessing probably not, but let’s ask this question. Should strategy play a part in managing a volunteer initiative?
Well, only if you have a vision for your volunteers. And I’ll bet you do.
We all say things like, “I wish people understood how important volunteers are,” or “I want staff to recognize volunteers on a par with donors,” or “I wish volunteers were treated with more respect and given more meaningful roles.” Aha, you know what? There’s a vision lurking in each of those statements.
Strategy is comprised of the calculated moves that bring you closer to your vision. When we, volunteer managers have unfulfilled visions, we can end up running around in chaos wondering why things are the way they are. Visions are what we strive to accomplish. Strategies focus on how we get there.
Imagine your vision coming true. The first step in seeing your vision materialize is to formulate a strategy. Picture yourself as this genius chess player who skillfully moves each piece with an end game in mind. Each move brings you closer to capturing that elusive goal.
Let’s say your vision is for your organization to utilize volunteer skills in better ways. A tech firm has contacted you and offered pro-bono services. Your organization is hesitant to let these folks into the inner sanctum (they are outsiders) (see Resting on Nonprofit Laurels) so your immediate supervisor says, “Let them do some data entry in finance.”
“No,” your thoughts race in your mind. “Here’s an opportunity to engage some volunteers who bring expert help. Have you actually looked at our website lately?”
Now you could simply offer the tech firm the data entry, knowing that they are capable of doing so much more or you can see them as important pieces in your strategy. What concrete and measurable tactics can I employ with this tech firm to show my organization that engaging volunteer skills is beneficial?
So, you move your pawn and ask them to do minimal data entry to get them in. But then, you move the knight by devising a way to show the benefits this tech firm brings. You ask the firm to do a social media analysis for you. They work up a sample social media campaign that would benefit your organization.
You move your bishop by testing the social media campaign on your volunteers and their friends who overwhelmingly give it positive feedback. You move your rook by reporting to senior management that data entry is going well and the firm is helping reduce the amount of late data by 30%.
And then it’s time to move the queen. You tell senior management that the tech firm is honored to be working with your organization and would love to help further. That’s when you present the compelling statistics on the sample campaign and explain the small to large steps the tech firm is willing to do.
Pawns are the simpler things we sacrifice (like agreeing to ask corporate volunteers to do data entry in the above example) in order to move your vision forward. Your real power lies in strategizing your other, more powerful pieces such as impact reports, feedback, influences and outcomes.
When you create a vision and focus on a strategy, your tactics will fall into place. How do I get to where I want to be? It’s important that we have visions for our volunteer initiatives because it makes us work hard towards elevating our volunteers instead of just working hard.
Strategy has an important place in our profession. The next time you wish something would change, envision it changing. Then focus on creating a strategy to capture it with carefully calculated moves.
It’s time for resolutions, optimism and time to drop the pounds from all the volunteer homemade goodies, including Anna’s cheese blintzes scarfed down during full stressed-out mode.
Ahhhh, the new year. It’s full of hope. We seldom hope for a year that’s exactly like the one we just completed, right? Instead, we hope for a better year. So, do we look forward or backward or both ways?
Actually, we can do both and connect the past year with a better future. Looking back can be so much more than feeling good or bad about the year. It can be extremely instructive.
Looking back to move forward gives us an action plan, one that ensures a brighter 2019.
Begin by looking back at accomplishments to formulate a plan to continue those accomplishments. Then build upon methods to expand accomplishments in 2019. What went right? What is the blueprint? For example:
Last year, hours by volunteers who were trained to interact with clients increased from the previous year by 10%: So, for 2019, I will fortify and increase training. And for a new accomplishment, I will create a training that can be introduced to increase hours in other areas.
Last year, advocating for more resources produced a recruitment budget increase: So, for 2019, I will hone that method of advocating and for a new accomplishment, present supporting statistics to ask for more resources in other areas.
Last year, several highly skilled volunteers were recruited through networking: So, for 2019, I will continue networking opportunities and for a new accomplishment, I will look for new networking opportunities to find other volunteer skills.
On the flip side, what disappointing things happened? Instead of trying to forget about these instances, analyze them because they can also be valuable in planning for the coming year. It may take longer and you may have to dig deeper to find causes, but there are reasons for the disappointment. What went wrong? What is the blueprint for avoiding something similar? Unlike accomplishments, disappointments will take more effort to root out the cause (without assigning blame) and more work to change future outcomes. For example:
The volunteer appreciation event was kind of lame. Volunteers were once again not properly recognized: For 2019, how can I better show the value of volunteer contributions? How can I set a tone for sincere recognition?
Our huge donor gala was a gigantic headache. Last minute volunteer requests and changes to requests kept me scrambling: For 2019, what systems or ground rules can I put into place to avoid this in the future? (For my take on setting ground rules, see Volunteer Department Ground Rules and the follow-up Attention: The Volunteer Department Now Has Ground Rules.)
Senior management dropped a new “role” for volunteers onto my lap because we are cutting back. New tasks or jobs for volunteers are created without consulting me for any input: For 2019, how can I educate administration on volunteer engagement? How can I present volunteer feedback that shows volunteers want meaningful experiences?
It’s nice to hope that 2019 will be a better year but we can take control of that hope and create blueprints to ensure it will be a better year. By looking back at accomplishments to continue the momentum and looking back at disappointments to formulate a change strategy, we will move our programs forward into the year we wish to see.
Have you ever stopped dead in your tracks and said, “I can sense it, it’s going to rain?” You felt the slight change in barometric pressure, or you heard the leaves in the trees rustle and you knew. You pulled up your collar or searched for an umbrella in your backpack.
If we could see the coming volunteering trends, we could prepare for them, right? Thirty years ago, were there signs that volunteers wanted more episodic roles? Or did it sneak up on us, causing us to rethink our volunteering strategy? Should we even pay attention to trends? Do we need a volunteer engagement strategy umbrella?
Can we spot trends by asking our volunteers, “Hey, what are you going to be doing differently 2 years from now?” Oftentimes, the beginning of a volunteering trend bubbles up in some pretty unrelated places. Not all trends first appear in volunteer management articles or blog posts. Rather, they evolve in other sectors and if we aren’t aware of them, these trends can rain down on us, catching us unprepared.
One such rapidly expanding trend is corporate volunteering. Consider these recent articles, none of which appeared in volunteer management periodicals:
The growing CSR (corporate social responsibility) trend greatly impacts volunteer managers, as more and more businesses look for avenues into volunteering for a non-profit. Where do they start? At this point in time, businesses are utilizing partnerships with non-profits to accomplish their corporate volunteering goals.
If we wish to stay on top of this trend, it is imperative that volunteer organizations develop a corporate volunteering strategy to engage and partner with businesses who wish to increase their standing in communities. Why, we might ask? Why bother with employees who only give a couple of hours? Why take on another project that seems like babysitting? Why engage with people who are really just helping their company “look good?”
Because, if we turn our self-righteous heads away and refuse to work with corporate volunteers, they will develop their own programs. And they have the money to do it.
I am not suggesting that we drop everything and drool over any and every corporate volunteering request that comes our way. I’m suggesting that we need to develop a strategy that benefits our mission and works for the company we choose to partner with. By this, I mean:
choose a company that has shared goals and values and thoroughly understands what the mission is about
start with just one company and learn how to develop a solid partnership with that company before taking on another
control the participation as in how many volunteers you can take at a time, what they will do, when they will do it, how much onus is on them to bring any supplies they will need, etc.
make impact on mission goals the primary focus, versus forging a partnership so that fund-raising can hit the company up for money
set guidelines or ground rules for participation and stick to them
follow-up to cement the relationship and plan for the future
If organizers of corporate volunteering programs have poor experiences, or are continually turned away or can’t find anyone to partner with, they will quit trying. But here’s the scary thing. If they are really serious about volunteering in the community, they will just bypass us. They will turn their frustration into forming their own internal programs, leaving us in the dust.
Corporate volunteering may seem like sketchy volunteering to the purist. We can dismiss it as not having pure intent, or not serious enough or existing only for show. But it’s exponentially increasing and we need to stay ahead of the trend and control it. We are the ones to shape it into the meaningful and impactful volunteering purity we wish to see.
Think about this: When your CEO appears at your door and says, “I just got off the phone with the VP over at Expansion Architectural Designs and he said you told him we didn’t have a corporate volunteer program,” are you going to say, “But, but, corporate volunteering is just not real volunteering?”
If we strategically embrace corporate volunteering, devise ways to successfully incorporate it into our hectic workloads and use it to further our goals, we will reap the following benefits:
increased organizational awareness through the partner company’s newsletter, employee word of mouth, possible press releases, etc.
increased donations from the satisfied partner company in the form of money, grants, in-kind donations or corporate matching (but again, donations are a bonus by-product of truly satisfied companies-we should never expect corporate volunteering to be a channel to money because that’s disingenuous)
increased positive word of mouth among area businesses
increased respect for volunteers in general due to the higher visibility of these corporate volunteers
more leverage when asking for an increase in volunteer budget, or additional resources, help, etc.
increased acknowledgement for volunteer manager creativity, skills and organizational worth
We know volunteerism is rapidly evolving. Keeping up with trends can be daunting, so we must craft a strategy to control trend implementation and to work trends to our advantage by formulating a strategy umbrella.
Because, it’s raining out there.
-Meridian
For more in-depth information on corporate volunteering from someone who has been on both sides of the equation and has workable solutions, please see Jerome Tennille’s excellent 2 part post on CSR and volunteering.
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