Tag: recruiting volunteers

  • Caring Volunteer Wanted: Well, Duh!

     

    caring-volunteer-wanted

    Every day, potential volunteers peruse volunteer want ads. What do they find? Are they intrigued? Do they dial us up immediately, hoping to not miss the wonderful opportunity we offer? Or do they thumb through ad after ad that says basically the same tired thing?

    According to research, the science of naming brands is so much more than just descriptive words. Research and real thought goes into names that resonate with consumers. Clever word coinage, rhymes that fall off your tongue and words that sound like the actual word (think fizz) all play into the careful selection of names. Maybe it’s time we borrowed some of that science and applied it to volunteer recruitment ads.

    So what if we rename some common volunteer wanted ad titles, using techniques from this science, such as rhyming words, onomatopoeia, alliteration, and coining words. Here are just a few straight forward volunteer job titles reimagined.

    Office volunteer:  Shredding Goddess; Tasktastic Volunteer; Phone Joan; Receptionista; File Jockey; Scanning Scientist; Gossip Ignoring Go-Getter.

    Volunteer Driver: Go-fer Chauffeur; Transporter Supporter;  Joyager; Food Trucker; The Dean of Clean Driving Records.

    Marketing/Fundraising Volunteer: Money-Honey; Goods Grabber; Shake-Down Shirley; Bucks Buckaroo.

    Events Volunteer: Darling of Developement; A Party Hardy; Our Gala Girl; Work Till You Drop Wonk; Jamboreally Need You.

    Volunteer Recruiter: Captain of Coercion; Rope ‘Em In Randy; Soul-Snagger; Goodie Two Shoes Gatherer; Codger-Finder; Tenderfoot Tender.

    Thumbing through volunteer recruitment ads pretending to be a prospective volunteer looking for potential opportunities can give us a sense of what is and is not appealing. What ad stands out and is at least worth exploring further?

    While ad titles such as Program Volunteer, Marketing Assistant, Resource Specialist and the soul-sucking Dracula of all ad titles, Data Entry Volunteer may accurately describe the positions, they lack the enthusiasm and meaning that volunteers wish to experience by spending their precious time with us.

    Other outdated, but somewhat descriptive ad titles such as “Caring Volunteer;” “Hold a Hand;” “Make a Difference; “Become a Mentor;” “Friendly Visitor;” can feel like they were written with a chisel on stone and a potential volunteer may just pass them up because they are so “yesterday.” Recruitment ads written once and left up on social media sites gather more dust than my speech written in case I am employee of the year.

    Or how about these dusty goodies: “Buddy;” Bring Your Smile; “Inspire Youth.” Picture paging through volunteer ad after volunteer ad that basically heralds the same vague thing no matter what or where the volunteering position.

    Writing volunteer ads is passive recruitment and sadly quite often overlooked. Passive recruitment means that the ads we post keep working for us while we are out talking to civic groups or sitting at community fairs or having lunch. That is why spending time and energy on writing these ads and regularly refreshing them is one of the smartest things we can do.

    Picture a student, late at night, smart phone in hand, swiping through ads that will enforce their desire to be a change maker. Or picture a retired senior, recently widowed, searching in the still morning for something that will add meaning to a bruised soul. Or a working parent, sneaking a peek at ads while helping with homework, looking to spend some me time helping others. What will speak to each one of them?

    Volunteer recruitment ads should be working every bit as hard as you do.

    -Meridian

    Next time:  A volunteer ad that says it all and 3 ways to re-imagine volunteer ads.

     

     

     

  • Thank You, Thank You For That Silly Answer, Any Answer!

    painting

    Recently I went on a tour of a historical site with some friends and family. From start to finish, I made sure to ask questions of the tour leader and I frequently poked my group members in their sides so they would answer the questions he threw out. Why was that so important to me? Well, I was actually thinking of volunteer manager Jonas.

    “And then the silence was so awkward,” Jonas said one day, recalling the time he took a large, prospective group of volunteers on a tour of his organization’s headquarters. “I really, really pitched the benefits of volunteering with us. I showed them all the great opportunities to volunteer, I stopped staff in the hallway to say hi, I mean, I was passionate and threw out lots of anecdotal stories to get them thinking. But, then, when we stopped back at the lobby, I asked them what they thought and crickets! No one said anything, they just nodded and looked like they were ready to get their things and leave. I felt like a big balloon had popped.”

    Ahhhhhhhhhh, the silent group. We’ve all had them. Now, it’s not that they’re evil, or mean, or out to make us look bad, these are just groups that have a quiet dynamic. It makes it harder to connect with them, and in my humble experiences, I have found the groups that engage in honest give and take will bond with each other, with you and with the mission. But it takes skill to facilitate a group and real effort to create an atmosphere conducive to meaningful conversation.

    So, what can we do to encourage participation by the groups we train, or speak in front of, or tour with? Here are just a few methods I’ve toyed with over the years:

    Begin by establishing your expectations: Tell your group that you are not a lecturer, you are the group facilitator and that you are extremely interested in their comments and questions.

    Don’t wait until the end to ask questions: Ask several immediately and establish the give and take.

    Make it about them: Do research on their group if you can and speak to that or…
    Be an ignoramus: Ask questions about the group itself and let them school you on their interests, reason to be, etc. But keep in mind, it only works if you show genuine interest in them.

    Never start with hard questions: No one wants to be the first to be wrong. And then, when someone answers the simple questions, you can say, “see, you know more about us than you think!”

    Try a simple yes or no polling question and go around the room, capturing everyone: (thereby making everyone verbalize an answer but without having to be put on the spot) Then you can mentally calculate the stats and ask another question about the results. “Are you surprised at the results?” You can compare your group’s results to other groups or national stats to pique curiosity.

    Look for people who speak to each other and ask a question for the two of them to answer.

    Offer “This is one of the questions other groups have asked” and throw out your own question: Follow up with “what do you think?”

    Use humor and be self-effacing: Let them know you are approachable and not authoritarian.

    Break them into smaller groups: Have them discuss a topic then present to the others if you have time.

    I remember one training group I had. No matter what I did, they would not talk. It was just the wrong roll of the group dynamic roulette wheel. These were the hardest hours (over the course of six sessions) of my training life-my voice went hoarse, I started to babble and finally when I was just about to dismiss them ridiculously early, one of the group members raised their hand. “Thank you, thank you,” I silently breathed, not caring if the question was silly or redundant or even, “do you know that you have a piece of spinach in your teeth?”

    From that day forward, I made a promise to myself to never let a facilitator suffer through the silent treatment. Engaging with groups is an art form. You paint a picture and hope they can find something worth admiring or critiquing or just plain talking about. Sometimes you paint in silence, but that doesn’t mean the connection is not there.

    It just may take your best skills to bring that connection out.

    -Meridian

     

     

     

  • The Volunteer Management Word That Makes My Head Explode!

    explosion

    Hal, a new volunteer manager was feeling pretty good about his recent volunteer recruitment campaign when his supervisor stopped by for a chat. It seems that several senior managers from his organization had just returned from a national conference and they brought back handouts from all of the sessions, including the ones they did not attend. “I’ve got a handout for you here,” Hal’s supervisor said to him, “from the volunteer session. I’d like you to read this over, then call the presenter to learn more about her program and try to implement her recruitment method. I think it would help you.”

    Hal took the handout from the presentation entitled “Six Easy Steps to Recruiting Skilled Volunteers With Staying Power” and read the power point slides. He had heard about some of the recruitment methods before, and was in the process of implementing them, but he called anyway. The presenter was pleased that someone wanted to hear more about her program and she answered Hal’s questions. When Hal explained to his supervisor that he was in the process of implementing many of the presenter’s suggestions, his supervisor quipped, “then why don’t we have enough volunteers?”

    Wait for it, my head’s going to explode! So, ok, how did one little word cause this disconnect between Hal and his supervisor? Did you spot that fiend in the title of the volunteer management presentation?

    Six Easy Steps to Recruiting Skilled Volunteers With Staying Power.

    Did you see it? That slimy, rotten word that absolutely makes volunteer managers’ jobs a living nightmare? The evil word is easy.  Or substitute these similar back-stabbing words: Tried and true, sure-fire, simple, foolproof, fail-safe, reliable.

    My head is calming down now. Why would any decent volunteer expert do that to the rest of us? I wondered that the first time I attended a conference. Fresh faced and eager to learn from experienced volunteer managers, I sucked up the “do this and results will magically appear,” presentation like a Mai Tai on a Friday afternoon. Then I went out and tried to quickly install the methods that promised guaranteed results and failed.  I really, honestly thought I was a complete dimwit because the magic results were anything but magic. (Unless you consider the fact that after I pieced my skull together, I woke up pretty quickly to reality, but that wasn’t their intent, was it?)

    We all have a program or method that has worked out well and we want to share that with each other. That’s awesome and we need to learn from one another. But to imply that the program we’ve created will be a “breeze” to implement only makes other volunteer managers’ heads blow up, because organizational staff who do not fully understand all the skills involved in obtaining, training and retaining volunteers will key onto the words that imply managing volunteers is a “snap.”

    Sorry to rant here, but this has had my temples throbbing for years and years and I still see these treacherous words, in conference session titles, and in internet articles. Besides, my question for the presenter or author is: Why would you want to sell yourself short anyway? Why give the impression that the work you are presenting is without sweat and long hours? I’ll bet you worked your tail off to implement your methods, so why not say so?

    I remember raising my hand and asking questions about the challenges and pitfalls of presenters’ programs and some would just smile and not want to talk about it, and others would reluctantly open up and let the audience know that their programs were fraught with difficulties. How refreshing.

    So, instead of using simplistic words, how about we all give a nod to the complexities of volunteer engagement? Can we not term our offerings a bit more realistically? Instead of using the head-blow upping word easy or any of its evil twins, why can’t we use words like skilled, ambitious, or advanced, complex, or even “God awful hard but worth it?” Why would we ever give the impression that cultivating a volunteer force is simple?

    We know that volunteer management isn’t about tea parties and a few “easy” phone calls. So if instead it’s about real skills and thought and hard, hard work, let’s make sure we don’t give the wrong impression. (And by doing so, keep our heads intact).

    -Meridian (thanks, going to get a Mai Tai now)

  • Huggable Book of Volunteering Stats or Why a Kiddie Pool Can’t Explain the Ocean

    kiddie pool

    “Stats, reports, time management sheets, I’m sick of all of them,” Clara lamented. “None of these truly depicts my day. When I include activities for volunteer retention on my day book, the entries look so superfluous. Unless I write paragraphs as to why spending time with a volunteer is necessary to retain them, it just sounds like I’m having a coffee break all day.” Clara laughs, “sometimes I think I’m just viewed as a caffeine junkie.”

    Yes, stats,  the way we justify our actions. If you, like I, have struggled with showcasing the complex work involved with attaining, training and retaining volunteers, you feel Clara’s pain. Volunteer managers everywhere keep stats on all sorts of activities-impact, volunteer retention, volunteers trained, return on investment (ROI), clients served, events staffed, recruitment efforts, etc. We include anecdotal stories, quotes, pictures and anything else to illustrate the impact of our volunteers on organizational missions and the efforts required to support that work. (Sometimes it feels like bringing a kiddie pool filled with water to describe the ocean.)

    In a recurring fantasy, my Day book  is covered with glittery gold stars and smiley faces and called, “The Doing the Right Thing Day Book.” It is frayed and loved and cherished by the CEO because she believes in doing the right thing above immediate numbers and simplistic reports . Of course in this fantasy I’m also 30 years younger and I actually know how to catch a Pikachu, but I’m off topic here.

    So what if we could report stats that revolved around doing the right thing, even if that meant traditional reporting occasionally fell short? How would that huggable soft leather day keeper look? (Sorry, in my fantasy, the day book is paper based, ’cause you can’t hug excel)

    Here is an excerpt from Week 26 in the “Do the Right Thing” Day book:

    DAY 1 at 9AM:     Trusted my instincts to spend extra time with a 5 year volunteer whose partner has just been diagnosed with cancer. I can see he needs to take some time off and I have placed him on the inactive list thus reducing the number of active volunteers. He may or may not resume volunteering, but, due to his positive experiences volunteering so far, will remain a friend to our organization forever. I will be spending some time to check in on him periodically because I truly hope he returns to volunteering, but also, because I care about him as a person.

    Day 2 at 2PM:  Realized that a situation requiring a volunteer was overwhelming for just one volunteer so took the extra time (three days) to find and enlist the right two volunteers who could support one another while dealing with a very difficult and challenging assignment. Did not meet goal of finding a volunteer in 24 hours, but instead, created a workable solution that avoided one of our excellent volunteers becoming embroiled in a difficult situation, thus retaining two good volunteers for the future and ensuring our client received excellent care.

    Day 3 at 11AM: Temporarily removed a marketing volunteer from staffing events because of recent health challenges. Although volunteer insists that he is physically able to carry boxes, his wife informed me that his doctor has prescribed no lifting or standing for three months. As a result, I reduced the number of available marketing volunteers but salvaged this volunteer’s future potential and eliminated the substantial risk for a workman’s comp situation should this volunteer injure himself while under his doctor’s orders. More importantly, we sent a message to all volunteers that their health and well-being is important to us and we view them as valuable assets. 

    Day 4 at 3:15pm: Spent 45 minutes with a prospective volunteer who admittedly can’t volunteer until sometime next year. This prospective volunteer’s father was helped by our organization and she is interested in giving back, although current commitments are preventing her from taking training. I have set reminders in my calendar for scheduled contact with her throughout the year as I perceived her as an excellent future volunteer. Rushing her at this time will only increase her overload of responsibilities and will cause her to quickly quit. As a result, no new volunteer stat has increased but time spent will pay off in future because this potential volunteer also belongs to several key civic groups that I have been recruiting.

    Day 5 at 6pmAttended funeral of long-term volunteer who retired due to health reasons more than two years ago. No stat will be affected, but please folks, this is the right thing to do.

    When you think about it, this fantasy Day Book is really a book about trust-trust that volunteer managers everywhere know how to spend their time wisely. VM’s know what to do and how to do it in order to ensure a volunteer program built on excellence, not just for the present, but for the future as well.

    If Executive Directors and CEO’s would just trust their volunteer managers to do the right thing, then stats will fluctuate at times, but will also naturally increase due to the good and hard work put into a volunteer program.

    It’s a huggable fantasy, isn’t it?

    -Meridian

     

  • Volunteering Ointment While the Wound Heals

     

    eagle

    I was reading this article on how volunteering helped a volunteer through her grief and it gave me this warm, familiar feeling, like the cracked and stained coffee cup I reach for every morning. It makes me think of all the volunteers with a story similar to this young woman’s who have applied volunteering as an ointment of sorts on their wounds while they heal.

    I think of Paul, whose beloved wife died so young. His gaping open grief was covered by a thin bandage of keeping busy. Helping others, focusing on someone else’s pain and being surrounded by kind people allowed him a chance to slather on the soothing volunteering ointment each time he came. And he stayed for almost ten years as the  ointment became less necessary, but more of a routine that he was used to and so so good at.

    I think of Judy, whose loss was long ago, but unresolved and ever fresh, who talked about the death of her son as though it had happened twenty minutes before. I think of how she instinctively avoided working with any clients, as though she knew her rawness would just get in the way. But while volunteering behind the scenes, she smeared herself in the listening ears of ever patient staff and volunteers who heard her pain and with encouragement, Judy sought out grief counseling.

    I think of Claire, who had been let go from a long-term and secure job. Her wound was to her psyche, and her face showed the lines of deep self-doubt. Every skill she possessed was slashed open, and each job rejection opened her wound again and again. Claire sought out volunteering like a lost pet who puts its nose against a stranger’s patio door in desperation. Her feelings of worth grew very slowly, but steadily until she shook the mantle of worthlessness and viewed each job rejection as a sign of the times. Eventually she gained employment and was more prepared to walk into her new place with confidence on the mend.

    It’s ironic, because each one of these volunteers was not “retained.” Each one of these “wounded healers” used volunteering as salve while delivering extraordinary work to the organizations they served.

    But they did not stay forever. Their retention lasted as long as the ointment helped them to heal enough that they did not need us anymore. Yes, they left not because we did not need them anymore but because they did not need us anymore.

    And just as we celebrate the release of a rehabilitated injured bird back into the wild, we can celebrate the fact that these volunteers were ready to fly. And we can take some solace in the fact that volunteering helped these wonderful hurting people begin to heal.

    So, should we continue to say that volunteer retention is our end game?  I don’t think so, because personally, I’ll take a soul on the mend over retention any day.

    -Meridian

  • May I “Trouble” You For a Plan?

    plan
    “There was something about Jules,” Jake recalled, “something just off. She didn’t seem to connect with the program nor with other staff and volunteers. She never looked me in the eye. She made off the wall comments to other volunteers.She even started to call me after hours with odd requests about volunteering; for example, she called me one Sunday night to see if it would be okay to bake doggie cookies to bring to any staff that owned dogs . Frankly, I had an uncomfortable feeling about her but had no idea what to do about it because she passed our background check.”

    Oh boy. We deal with all types of people who are potential volunteers. And unless we are conducting clinical psychological testing sessions with each one, we have to pretty much trust our instincts and judgement when working with volunteers who set off that gnawing gut feeling that something is just “off.”

    But. on the flip side, we also walk alongside some pretty amazing people who might be going through common personal issues that render them sensitive such as:

    Loneliness/Socially ostracized

    Grief/Loss of job/Loss of home/Loss of identity

    Illness/Caregiving

    So, if the overwhelming majority of volunteers are wonderful, then isn’t it overkill to treat every volunteer as potentially snapping? On the other hand, do we blissfully think we can fix everyone’s challenges by our cheery encouragement? Or is there a professional medium?

    I recall a brand new volunteer, Kristof, who had a very strong, almost in your face personality. He passed all background checks. He said the right things in training. But a long-term volunteer, Jim, who was a fellow member of a club Kristof belonged to, told me in confidence that Kristof had threatened to hit a fellow club member.

    Now what do we do with second-hand knowledge? Could I hold that against Kristof? Was he a violent man? I hadn’t witnessed violent behavior, but proactively,  I assigned Kristof to a seasoned, mentoring volunteer. Also, in the agreement that Kristof and all other new volunteers signed, it stated that he was under a six month probationary period during which he would be evaluated and could be terminated at any time for rule violation, including threatening or inappropriate behavior.

    Sure enough, after about three weeks, one of the mentoring volunteers came to me and said that Kristof had made a threatening gesture towards him. It seems that Kristof did not appreciate being told that he could not go and do whatever he wanted.

    So, I called the head of security, Charles and asked him to accompany me and a senior manager in a meeting with Kristof. Thank goodness for Charles. He stood like a statue in the closed doorway, saying nothing, but speaking volumes about our seriousness. I talked with Kristof about the presumed threat. He got angry and said to me, “I see what this is about. I know what you are doing.” I reiterated our policy and he looked at Charles. “I don’t want to be here anyway,” he said. “I quit.”

    We walk a fine line here. Being proactive with volunteers prevents surprises and even tragedy down the line. Here are a few things to keep in mind when those little red flags start to flutter before your eyes:

    1. Be aware and monitor-enlist trusted volunteer mentors to help monitor all new volunteers
    2. Have expectations and rules written out and signed by each volunteer
    3. Put probationary periods in place for all new volunteers
    4. Never counsel volunteers alone
    5. Involve security if necessary
    6. Document all “red flag” behavior
    7. Create a step by step procedure to address situations before one arises
    8. Script a conversation that is neutral, professional yet firm
    9. Involve appropriate staff members within the organization
    10. Know risk management assessments, volunteer rights and legal pitfalls

    While volunteer managers excel at coaching, inspiring, mentoring and cultivating volunteers, we cannot stick our heads in the sand. Nice people and nice organizations can sadly sometimes be a place that feels right for folks with less than honorable intentions.

    Was Jake wise to be concerned about Jules? Yes, because he trusted his instinctive ability to lead. With his heightened awareness, he could then proceed to monitor and/or cultivate Jules’ volunteering. Having a plan in place to act quickly and professionally does not mean that you are suspicious of everyone and everything. It just means that you are prepared to handle difficult situations should they arise. And you are prepared to be a leader.

    -Meridian

     

     

     

  • See, Hear, Then Feel

    fingertips
    “I walked into this position without any experience,” says Miriam, a tiny freckled redhead with sea blue glasses. “I had no idea what to expect since I had never worked with volunteers before. My supervisor told me to come in with a purpose, to take charge. They gave me a volunteer manual so that I could train new volunteers and a list of rules.” Miriam sighed. “No one encouraged me to listen to the existing volunteers, to hear their stories, to get their history. Actually, a couple of long-term volunteers wanted me to shadow them, to see what it is they do but I felt like my manager wanted me to establish the program without too much volunteer input. For whatever reason, I didn’t shadow those volunteers and now I think I regret that.”

    Oh boy. Walking into an established program is tough. How do you meet the expectations of the organization yet give power to the volunteers? How much weight do you give to how things were done before? How much immediate control do you need to establish? Is there a happy medium?

    I remember the day I walked into an established program. I was scared because I had no idea how the volunteers did what they did. How can someone who knows nothing, tell them how to volunteer? How could I train new volunteers with no idea of what it was like?

    Fortunately, a lifesaver named Mary took pity on me. Mary had been volunteering for some time and she saw how lost I was and because, luckily she wanted me and the program to succeed, she burst into the office one day and took my arm. “C’mon,” she said, “I want to take you with me to meet my hospice patient.”

    She drove me to this nondescript house. Mary explained, “the caregiver is a neighbor who took the patient into her home after the patient’s husband died. They had no children.” We knocked and entered the modest home which to me, felt like a labyrinth of secrets and unknown societies. The patient, Emma, a child’s smile touching the corners of her lips, watched as Mary greeted her caregiver and neighbor, Francine. I was introduced to both and I folded myself inconspicuously into a corner to observe. Francine, who was going out on errands while we sat with Emma, whirled around the living room, searching for keys, lists of groceries, and gathering papers to drop at the bank. Mary’s visit was her once a week chance to get her errands done. With a manic intensity, Francine showed Mary where everything she could possibly need was located, all the while assuring us that she would return as quickly as possible. There was this wild energy in the room. I couldn’t look away from the enormous responsibility of Francine.

    But then I watched calm Mary, who had been gently stroking Emma’s hand while steadily gazing into her eyes. “Just a moment,” Mary said to her as she got up from Emma’s side. She walked over to Francine who had just checked her purse again and was opening the door to leave, still mumbling over and over that she wouldn’t be gone long. Mary gently wrapped her arm around Francine’s shoulders and said, “you are doing a remarkable job. We can all see how difficult this is and you are doing it with grace. You need to know what a blessing you are to Emma.”

    And then it happened. I heard the catch in Francine’s voice. I saw her shoulders rise and her expression change. I felt the waves of encouragement wash over her. I experienced the renewal she felt.
    And in that brief moment, in that tiny living room, Mary opened up the world of volunteering to me.

    Being able to connect with our volunteers as they change the lives of those we serve is a precious gift. The moments we are privileged to witness inspire us, teach us and equip us to enlist others in important work.

    Our volunteers are teachers too. From them we learn to see, to hear and to feel. And then, armed with those gifts in our fingertips, we can put our rules and expectations in place.

    -Meridian

  • Awards: The Bridge to Inspire

     

     

    PeaceBridge
    Peace Bridge from e-architect.co.uk

    “Integrity is doing the right thing, even when no one is watching.”   …C.S.Lewis

    When John approached Emma about nominating her for a volunteer award, she adamantly shook her head. “No way, no. I don’t want the recognition. I don’t do this for any praise, I do it because it’s the right thing to do.”

    “I know, Emma,” John replied. “But you are perfect for the award. I know you can win.”

    Nominating a volunteer for a local, regional or national award is a big deal. We all know volunteers who deserve recognition and ironically, the ones who embody the spirit of the awards are the ones who don’t want the “fuss.”

    So, how do we convince deserving volunteers to let us nominate them and should we bother with it anyway? Is winning an award something we should boycott on principal or does it have a place?

    You know the volunteer who immediately comes to mind when thinking about nominations. You happen to peek in on them and they are quietly doing the most amazing work. As you watch them, you envision the entire room as a bridge, constructed by an unassuming volunteer who is changing the life of the person they are helping, one plank, one suspension wire at a time. You wish you could capture that perfect scene in a bottle or at least on film, so that you could show it worldwide. “Here!” you would shout, holding up the moment. “Here is the perfect piece of volunteering. This is what it is all about!”

    Perhaps awards are not exactly what we are aiming for, but if they are an avenue to tell a volunteer’s story, to shed light on our volunteers’ accomplishments, and to galvanize others, then awards can serve a purpose. And explaining that to a reluctant volunteer just might convince them to allow you to tell their story.

    “Emma,” John continued, “I know that you are not an attention seeker. Your work speaks for itself. “But if telling your story can inspire others to step forward and volunteer, wouldn’t that be a worthwhile thing?”

    “I just don’t want to do this for the wrong reason,” Emma returned skeptically.

    “I agree wholeheartedly,” John agreed. “We’re not going to make a big fuss. We just want to show others that volunteering impacts our clients in the most profound way. I know that telling your story will do just that.”

    And so, with the assurance that a nomination was for reasons that would never include self-promotion, Emma agreed to allow her exceptional story to be told. She not only won, she caused others to get involved.

    A very wise person once told me that the secret to nominating volunteers for awards is to find the “angle.” What sets the volunteer apart? What obstacles has the volunteer overcome by volunteering? What has the volunteer done to initiate change, improve a program, or solve a problem? What about this volunteer’s story must be shared with others?

    But nominations can also be written to influence people. By hearing amazing volunteer stories, potential volunteers can seek an opportunity to be part of that incredible bridge building. And many folks just might want to join a group of “award-winning volunteers.”

    Nominating volunteers can:

    1. Elevate volunteers within the organization
    2. Demonstrate the importance of volunteer involvement
    3. Show the volunteers that they are valued
    4. Inspire potential volunteers to join
    5. Gather stories highlighting the impact of volunteers

    Although most volunteers shy away from the spotlight, their compelling work can often motivate others to step forward.

    And if awards can work for us,  then let the nominations begin!

    -Meridian

     

     

     

  • The Why? Parade

    Huntington-Beach-Parade-009
    http://www.huntingtonbeachparade.com/archives/huntington-beach-parade-huntington-beach-high-school-marching-band-4/

    report on the Giving in Hard Times Project that attempted to increase volunteering levels in the UK showed that none of the employed approaches increased volunteering, according to Peter John, professor of political science and public policy at the School of Public Policy, University College London. The conclusion of this report in Professor John’s words was “finding out that something did not work means more research can discover something that does.”

    Ok, that’s an honest conclusion and implies that recruiting volunteers is not as easy as some might think. You know, for some odd reason, this makes me think of comedian Louis C.K.’s hilarious riff on children who continually ask “why” to every answer given until a parent incoherently rattles off meaningless garbage or just yells at the child. Sometimes organizations repeatedly ask volunteer managers “why are there no volunteers” without hearing or understanding our answers, much like four-year old tykes. It goes something like this:

    Senior Manager Gwen: Esther told me there were not enough volunteers at the Golf Tournament on Saturday. Can you tell me why?

    Volunteer Manager Toby: Well, there were 10 really capable volunteers in attendance, as per the original request, just three short of the last-minute requested number.

    SM Gwen: Well, why weren’t there 13 volunteers there?

    VM Toby: There were several reasons, the biggest one being that we had ten volunteers lined up and Esther asked for three more on Friday at 4pm. We made numerous calls, but were not able to procure extra volunteers.

    SM Gwen: Why couldn’t you reach more volunteers? You say we have a hundred volunteers on our list, why couldn’t you get three more if you actually called everyone?

    VM Toby: Mainly because not every volunteer is available last-minute and our volunteers are very busy people with jobs and families and other commitments. Most volunteers are not home at 4pm. I know this because I have had multiple requests for last-minute volunteers.

    SM Gwen: Why are they unavailable? Didn’t they sign up to help us?

    VM Toby: Of course they did and they do; if I might show you last month’s volunteer hours, you will see that we increased volunteer participation 20% over the month before.

    SM Gwen: I’m not interested in stats right now. Why then do I have a golf tournament coordinator who had to stay an extra hour to collect and tally all the score sheets?

    VM Toby: Yes, I was told that by our lead volunteer, Ben who by the way was a professional events coordinator for over ten years. However Ben said that volunteer staffing was more than adequate and that some volunteers did not have enough to do. He also mentioned that the scores were not tallied on time because the system for collecting them was chaotic. He offered to help, but was rebuffed.

    SM Gwen: Huh. Be that as it may, 13 volunteers were requested. So why can’t you recruit people who are available to us, like people who aren’t doing anything like the ones who have no jobs and no commitments?

    VM Toby: Well, because typically, people who don’t do anything don’t do anything for a reason. Mostly, they don’t wish to volunteer. We try, but they don’t follow through.

    SM Gwen: C’mon. It can’t be that hard.Why can’t you just convince them? Do you need one of our marketing people to come talk to recruits?

    VM Toby: Thank you, no. From my extensive experience, volunteers need to hear a message directed at their wants and needs, not a general marketing message meant mainly for donations..

    SM Gwen: Why are you taking that attitude with me?

    VM Toby: Because I feel like you are calling me incompetent and incapable, of which I am neither. Recruiting volunteers takes skill and I have recruited and retained forty productive volunteers in the past two years. Besides, I also weed out inappropriate people as well, It’s not about numbers here, it’s about great, professional people volunteering for our organization. I’m proud of our volunteer force .Last minute requests will always be hard to fill, but I willingly do my best every time.

    SM Gwen: Then why can’t Esther get 3 volunteers when she needs them? Three, just three?

    VM Toby: Ok, because I’m stupid and lazy and I just want to collect a paycheck! I come in late, leave early and spend hours at lunch. I could care less about this mission and just want to find another job! Recruiting is easy, managing volunteers is a breeze, any idiot can do it, all right?

     

    Yeah, kind of like answering a four-year old’s why parade. Even a well-thought out attempt by highly qualified people to increase volunteer rates proved that volunteer recruitment is a complicated and nuanced task.

    So my why question to organizations is: Why aren’t volunteer managers judged on the number of competent and productive volunteers professionally recruited and managed, instead of on the perceived handful of phantom always available mind-less volunteers who are unavailable last-minute?

    -Meridian